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Lure of iPhone cools as AT&T has to share

AT&T Inc. used to draw in subscribers by the millions with the lure of the iPhone. Now, it’s mostly selling iPhones to its own customers, who are trading up from other AT&T phones. AT&T on Wednesday said it added just 62,000 net new subscribers on contract-based plans in the first quarter, a record low. In many previous quarters, the number was above a million. Verizon Wireless started selling the iPhone on Feb. 10, ending three and a half years of exclusivity for AT&T. AT&T said it activated 3.6 million iPhones, up from 2.7 million a year ago.

Published: 04/21/11 12:05 am
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AT&T Inc. used to draw in subscribers by the millions with the lure of the iPhone. Now, it’s mostly selling iPhones to its own customers, who are trading up from other AT&T phones. AT&T on Wednesday said it added just 62,000 net new subscribers on contract-based plans in the first quarter, a record low. In many previous quarters, the number was above a million. Verizon Wireless started selling the iPhone on Feb. 10, ending three and a half years of exclusivity for AT&T. AT&T said it activated 3.6 million iPhones, up from 2.7 million a year ago.

News Tribune news services

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