Bank of America will start offering “BankAmeriDeals” to its employees in Nevada, North and South Carolina this week. By mid-February, all of the bank’s U.S.-based employees will be able to access the deals.
After employees test the program, it will expand to customers.
The program works by assessing a customer’s spending. For example, if a Bank of America customer uses her credit or debit card at a sporting goods store, she might receive an offer for a discount at that store – or a rival in the same niche – the next time she logs in to online banking.
To activate a deal, the customer would simply click to accept it. No up-front payments or coupon printing is required.
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