Wendy’s new CEO on Monday called the dour results of the past few years “self-inflicted wounds” and vowed to do better, laying out plans that included hiring top-tier workers and reclaiming market share from higher-end competitors such as Five Guys and Smashburger.
Emil Brolick, the CEO since September, told investors Monday that he was intent on winning back customers and investors.
Wendy’s said Monday it spent nearly $46 million in 2011 to break up with Arby’s. Revenue rose 5.6 percent to $615 million, narrowly beating the $613 million predicted by analysts. The chain credited more customers visiting and spending more when they did. Revenue at restaurants open at least a year climbed 4.4 percent in North America, the highest number in nearly 8 years, according to the company.
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