Super Bowl XLVI kicks off this Sunday between the New England Patriots and the New York Giants. It’s going to be quite a party. Here’s a look at some numerical context with Super Bowl XLVI By the Numbers:
• 173 million: People will watch the game on TV.
• $63.87: Amount the average viewer will spend on merchandise, apparel and snacks.
• About $11 billion: Total overall expected expenditure.
• 71.3 percent: Of fans will buy food and beverages for the game.
• 63.6 million: People will attend a Super Bowl party.
• 5.1 million: People will buy a new television specifically for the day.
• 73 percent: Of viewers say they see game-day commercials as entertainment.
• $90 million+: Total amount expected to be bet in Las Vegas on the game.
• 1st: Rank of New York City in terms of U.S. population.
• 22nd: Boston’s rank
• 36,273: Counterfeit memorabilia, souvenirs and other items confiscated by federal officials prior to Super Bowl XLV.
• $184: Average cost to park at Super Bowl XLVI venue.
• $513: Average cost to park an RV.
• $3.5 million: Average cost of a 30-second game ad on TV.
Sources: U.S. Census Bureau, National Retail Federation, MarketWatch, Homeland Security, selected Internet sites
C.R. Roberts
c.r.roberts@thenewstribune.com
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