Sarah Palin is largely responsible for the “Today” show repelling the Katie Couric challenge.
The Nielsen ratings company said that NBC’s morning show beat ABC’s “Good Morning America” by a margin of 210,000 viewers in the ratings last week. That’s one week after the gap between the two shows shrank to 119,000, the smallest in seven years.
Smelling a victory, ABC brought former “Today” anchor Couric in as a guest host last week for vacationing Robin Roberts. “Today” countered by bringing in Palin, a former Alaska governor and U.S. vice presidential candidate, as a guest host on Tuesday, and it had host Matt Lauer announce on Friday that he was signing a new contract.
McClatchy news services