Kraft wins approval for Mondelez name
Kraft Foods Inc. says shareholders approved the name “Mondelez” for its new global snack food business, which may put to rest the snickering that initially greeted the name.
The Northfield, Ill.-based company said Wednesday the name was approved by more than 90 percent of shareholders who cast a vote. The name — pronounced “mon-dah-LEEZ” — will take effect when the company officially splits into two publicly traded companies later this year. Mondelez International Inc. will be home to global brands including Oreo, Cadbury and Nabisco. The North American grocery business will continue to carry the name Kraft and include Velveeta, Miracle Whip and Oscar Mayer. Kraft on Wednesday also unveiled the logo for Mondelez, which is the name in a custom-made purple font with red accents on either side.