Coke takes on India with $3 billion effort
The Coca-Cola Co. and its bottlers plan to invest an additional $3 billion in India over the next eight years to boost the soda giant’s stake in the rapidly growing market.
The world’s biggest beverage maker is seeing some of its biggest gains come from emerging markets as growth at home slows.
In its first quarter, for example, Coca-Cola said its volume rose 20 percent in India, compared with a 2 percent increase in North America.
Including the new cash infusion, Coca-Cola said Tuesday that it now plans to invest $5 billion in India between 2012 and 2020.