Coke, Pepsi looking for perfect soda
Coke and Pepsi are chasing after the sweet spot: a soda with no calories, no artificial sweeteners and no funny aftertaste.
The world’s top soft drink companies hope that’s the elusive trifecta that will silence health concerns about soda and reverse the decline in consumption of carbonated drinks. But such a formula could be years away.
Natural sweeteners that come from plants present the most promising alternative, but companies haven’t yet figured out how to mask their metallic aftertaste.
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