The home of the Whopper is on a mission: bring more food options to customers and expand overseas. Burger King’s plan appears to be working so far, with the chain’s net income surging 60 percent in the second quarter.
In the past year, 80 percent of new store openings have been in Europe, the Middle East and Africa.
During the second quarter it worked out joint ventures with Russia and China. The Russian joint venture will see several hundred restaurants open there over the next few years, while the China deal will bring 1,000 restaurants to the country over the next five to seven years. Burger King says this is the biggest multi-unit development agreement in its history.
The Miami company launched its biggest menu expansion ever in April, with items including fruit smoothies, specialty salads and coffee frappes.
JOIN THE DISCUSSION | Register here
We welcome comments. Please keep them civil, short and to the point. ALL CAPS, spam, obscene, profane, abusive and off topic comments will be deleted. Repeat offenders will be blocked. Thanks for taking part — and abiding by these simple rules. A thorough explanation of rules of conduct can be found in our Terms of Service. If you have any questions, including why your comment may not be showing immediately after you submit it, be sure to visit the commenting FAQ.