The home of the Whopper is on a mission: bring more food options to customers and expand overseas. Burger King’s plan appears to be working so far, with the chain’s net income surging 60 percent in the second quarter.
In the past year, 80 percent of new store openings have been in Europe, the Middle East and Africa.
During the second quarter it worked out joint ventures with Russia and China. The Russian joint venture will see several hundred restaurants open there over the next few years, while the China deal will bring 1,000 restaurants to the country over the next five to seven years. Burger King says this is the biggest multi-unit development agreement in its history.
The Miami company launched its biggest menu expansion ever in April, with items including fruit smoothies, specialty salads and coffee frappes.