DirecTV, the country’s largest provider of satellite TV services, is losing subscribers for the first time, as the company tightened credit policies and consumer appetite for pay-TV services appears to have plateaued.
DirecTV Inc. said Thursday that it lost 52,000 U.S. subscribers in the April-to-June period. Last year, it added 26,000 in the same period, seasonally the weakest of the year. Other pay-TV companies have reported worsening subscriber trends in the quarter, except for Comcast Corp., which reported reduced losses on Wednesday. Time Warner Cable Inc. said that it lost 169,000 subscribers in the second quarter.