The Wendy’s Co.’s push to transform itself as a higher-end hamburger chain is showing early signs of taking hold.
The Dublin, Ohio-based fast food company said a key sales figure rose 3.2 percent in the second quarter, helped by renovated restaurants, new menu items such the Spicy Guacamole Chicken Club sandwich and a new TV ad campaign. Sales at restaurants open at least 15 months is a key gauge because it strips out the impact of newly opened and closed locations. Wendy’s said the boost was driven by increased spending per visit.
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