Safeway Inc. said Wednesday that it plans to take its gift card business, Blackhawk Network Holdings Inc., public by the first half of 2013.
The supermarket chain said that it plans to file a registration statement for the public offering of a minority stake in its Blackhawk business. The exact timing of the IPO depends on market conditions. Safeway gave no details on pricing.
Blackhawk sells gift cards at grocery stores, drugstores and other retailers. It also operates the website GiftCardMall.com.