Coca-Cola’s newest drink won’t come in a bottle or a can. And people will only need a squirt or two as they quench their thirst.
The world’s largest beverage company is introducing its Dasani Drops in coming weeks, which can be squeezed into water for some on-the-spot fruity flavor. And Coca-Cola is betting that there’s big potential for growth.
The Coca-Cola Co. isn’t the first to come out with flavor drops. The category was pioneered by Kraft Food Inc.’s MiO, which was introduced in March of last year and has quickly spawned copycats, including supermarkets that sell store-brand versions.