Toys R Us outlined its plan for its busiest season Wednesday – including adding a “hot toy” reservation system, beefing up services such as layaway and ship-to-store, and offering more exclusive toys like its $149.99 Tabeo tablet.
The holiday season can account for up to 40 percent of annual sales. CEO Jerry Storch told reporters during an event at its Time Square flagship that the company is entering the season with lean inventories and strong profit margins. “I can’t predict the economy, but the last thing parents cut back on is toys,” he said.
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