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Google acquires Snapseed photo editing

Google has snapped up the digital photo editing service Snapseed as part of its effort to compete against Facebook’s online social network.

Published: Sept. 18, 2012 at 12:05 a.m. PDT
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Google has snapped up the digital photo editing service Snapseed as part of its effort to compete against Facebook’s online social network.

Snapseed is the centerpiece of Google’s acquisition of Nik Software, which developed the service’s photo-editing technology.

The deal announced Monday gives Google a popular service that competes against Facebook’s Instagram, whose tools are widely used to display, touch up and share photos taken on smartphones and tablet computers.

Facebook bought Instagram for $715 million in a deal that closed last month.

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