J.C. Penney Co. Chief Executive Officer Ron Johnson said its new shops are doing better than the rest of the store locations as the retailer turns into a collection of branded boutiques.
J.C. Penney will have 100 shops in stores and change 25 of them every year, Johnson said Wednesday during an investor presentation. He said the Plano, Texas-based retailer will compete with the “fast fashion” of Hennes & Mauritz AB and Century 21. It is “way too early to draw conclusions” about the new layout, Johnson said, adding that women’s shops are “off the charts.”
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