Wendy’s push to remake itself as a higher-end hamburger chain is starting to pay off, with a key sales figure rising for the sixth consecutive quarter.
The company, based in Dublin, Ohio, is trying to pull away from the image of the typical fast-food chain.
In the latest quarter, Wendy’s said premium food offerings — such as the Son of Baconator and the Asiago Ranch chicken sandwich — helped lift revenue by 2.7 percent at restaurants open at least 15 months. That marks the sixth straight quarter that figure has climbed.
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