Diet Pepsi is sending a valentine to soda lovers, now that the soft drink’s staying power has been improved with a new sweetener.
Starting at the end of January, PepsiCo Inc. will begin airing TV ads with the tag line “Love Every Sip,” along with the rollout of special edition silver cans featuring the blue-and-red Pepsi logo in a heart shape.
The campaign to reinvigorate the brand comes after PepsiCo quietly added another artificial sweetener to Diet Pepsi to help stabilize the taste of the drink.
In addition to aspartame, the company says Diet Pepsi will now include a “very small amount” of a sweetener called acesulfame potassium to help the taste maintain its potency over time.
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