New online child privacy rules will keep anonymous advertisers and marketers from siphoning personal information about preteens but won’t restrain innovation among technology companies and businesses that rely on the Internet to reach consumers, government officials said Wednesday.
But those assurances failed to win over software developers, saying many responsible businesses are set to abandon the children’s marketplace. Information about children that cannot be collected unless a parent first gives permission now includes the location data that a cellphone generates, as well as photos, videos, and audio files containing a human image or voice, according to the rules announced Wednesday.
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