Starbucks is using its coffee cups to jump into the political fray in Washington.
The world’s biggest coffee chain is asking employees at cafes in the Washington, D.C., area to scribble the words “Come Together” on cups for drink orders today and Friday. CEO Howard Schultz said the words are intended as a message to lawmakers about the damage being caused by the divisive negotiations over the so-called fiscal cliff.
It’s the first time employees at Starbucks cafes are being asked to write anything other than customers’ names on cups.
Schultz said the message is a way to underscore the damage being done to the “consumer psyche and behavior” by the talks. Although he said Starbucks sales haven’t been affected, he pointed out that Walmart Stores Inc. CEO Mike Duke warned that fears over the fiscal cliff could cause Americans to pull back on holiday spending.