In its latest push to establish itself as a purveyor of premium burgers, Wendy’s is testing a pretzel bun.
The chain is selling a bacon cheeseburger in select locations made with a slightly heartier, pretzellike bun. A spokesman declined to confirm the tests or provide any details, such as its price or where it’s being sold. But the Pretzel Bacon Cheeseburger was being advertised as a limited-time offer at a Wendy’s in Miami. Meanwhile, a jalepeño cheddar bun is being tried in Tacoma and has reportedly sold out in some locations.
Wendy’s executives have already said they plan to use better breads in the year ahead. Wendy’s is hoping distinct breads can help justify premium prices for some burgers.
News Tribune news services
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