The company that measures television viewership will begin counting people who watch programming through broadband instead of a traditional broadcast or cable hook-up.
The move by Nielsen is a step toward recognizing the definition of TV viewing is changing. For many years, roughly 99 percent of homes in the U.S. had televisions that received service through broadcast, cable or satellite signals. Now the number of homes without such service is 4.2 percent – and growing each year. Most of those homes see programming through game consoles or services such as Netflix and Amazon. Starting in September, Nielsen will begin tracking these viewers.
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