A new report from the Pew Internet & American Life Project finds that 78 percent of young people, ages 12 to 17, now have cellphones. Nearly half of those are smartphones, a share that’s increasing steadily.
One in four young people are “cell-mostly” Internet users, a percentage that increases to about half when the phone is a smartphone. Girls ages 14 to 17 were among the most likely to say their phones were the primary way they access the Web.
As this generation comes of age, the way corporations do business and marketers advertise is likely to change to adapt to a more mobile Internet.
News Tribune news services
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