Coca-Cola is taking bottled water and doing what Coke is famous for – giving it some bubbles and flavor.
The Atlanta-based company confirmed Monday that it would introduce a line of fruit-flavored seltzer waters called “Fruitwater” starting April 1. The drink will be part of its Glaceau unit, which makes other pricier bottled waters such as Vitaminwater and Smartwater.
Fruitwater comes at a time when Americans are drinking less soda, after per capita sales hit a high in the late 1990s. The decline has been attributed to growing concerns about obesity, as well as the proliferation of options in the beverage aisle, including bottled teas and flavored waters.
News Tribune news services
JOIN THE DISCUSSION | Register here
We welcome comments. Please keep them civil, short and to the point. ALL CAPS, spam, obscene, profane, abusive and off topic comments will be deleted. Repeat offenders will be blocked. Thanks for taking part — and abiding by these simple rules. A thorough explanation of rules of conduct can be found in our Terms of Service. If you have any questions, including why your comment may not be showing immediately after you submit it, be sure to visit the commenting FAQ.