Question: I am still trying to understand how to watch the new versions of “All My Children” and “One Life to Live” if you do not have Hulu (whatever that is — I have no idea) or iTunes (I don’t know what that is either) and if you don’t have something like that, then what? There are a lot of people that don’t have those things, so how do they expect to get a lot of viewers?
Answer: “All My Children” and “One Life to Live” began new telecasts on Monday.
They are online shows available through Hulu, Hulu Plus and iTunes. That means you need a computer or a smart TV connected to the Internet, or other devices, including phones and tablets, that have access to Hulu or iTunes.
If you can connect your computer or other device to your TV, you can then watch on your television screen.
Hulu is a service carrying recent and old movies and episodes of TV shows; Hulu does not charge a fee but Hulu Plus does.
The Apple empire includes iTunes, a download service with music, movies, TV shows and other material you can obtain for your iPod and other devices.
As for making money, in television, it’s not about the number of viewers you have, it’s about how you generate revenue.
A relatively small audience can be lucrative if you are HBO, for instance, because each of those viewers is paying a fee for your service.
If your audience has a lot of young viewers, or well-off viewers, then advertisers might be willing to buy ads in your show because they will reach their desired audience, while a show with more viewers doesn’t have the same demographics.
For the soaps, there will be several revenue streams. The Hulu telecasts will include commercials; Hulu Plus is a subscription service so people pay a monthly fee to get it (and will still have commercials in the telecasts), and iTunes will charge 99 cents per episode downloaded or $10 per month for a subscription. Look also for product placement in the shows.
In addition, Prospect Park, the company behind these online soaps, sees cost benefits in going online.
Jeff Kwatinetz, the co-founder and CEO of Prospect Park, told Forbes magazine earlier in April that online is “the best means of distribution in terms of convenience, cost and accessibility. ...
“We don’t have to deal with region by region markets for distribution,” he said. “We also eliminate carriage and distribution fees by going online. Our programs will still reach an extremely large audience, who don’t need to have a DVR to access our programs. Fans can access the content whenever, wherever.”
With the right gear, of course.
And while Prospect Park has the option of selling these shows to cable or broadcast channels, for now it is focused online.Rich Heldenfels: rheldenfels@ thebeaconjournal.com.