The CEO of “FarmVille” maker Zynga Inc. is stepping aside as the troubled online game company looks to revive itself and lift its stock price.
Mark Pincus will be replaced on Monday by Don Mattrick, who was most recently head of Microsoft’s Xbox division. Zynga said Monday that Pincus, who founded Zynga Inc. and named it after his American bulldog in 2007, will stay on as chairman and chief product officer. Mattrick, 49, had served as the president of Microsoft’s entertainment business, which includes the Xbox, since 2010. He had been with Microsoft for six years, helping to launch the Kinect motion controller. He also helped grow the Xbox Live online service from 6 million members to 48 million in roughly six years.