In a drive to add subscribers, Netflix has expanded on a movie licensing deal with The Weinstein Co. that will add more films to its Internet video service beginning in 2016.
The multi-year agreement announced Tuesday builds upon a partnership that Netflix Inc. forged with Weinstein Co. last year. That deal gave it the streaming rights to the Oscar-winning film “The Artist” as well other foreign films and documentaries from the 8-year-old studio.
The new deal gives Netflix the rights to show all movies released by Weinstein Co. and its subsidiary, Dimension Films, before they appear on pay-TV channels. That makes it more competitive with premium cable channels such as HBO and Showtime.