Looks like Marissa Mayer’s Yahoo CEO tenure is yielding results.
According to comScore, Yahoo sites topped Google sites in unique visitors from America in July. That puts Yahoo and its affiliated sites at the top of the charts – the first time Yahoo has beaten Google since May 2011.
It’s especially impressive since, though comScore counts YouTube hits in Google numbers, it doesn’t count Tumblr’s hits in Yahoo’s. Yahoo purchased Tumblr for $1.1 billion in May.
The victory comes with a few caveats, though. It’s American traffic, not worldwide, and it doesn’t count mobile users, which both Yahoo and Google have been aggressively seeking as mobile becomes and increasingly large part of consumers’ Internet consumption.
Yahoo declined to comment on the report, telling TheWrap: “we don’t comment on third-party metrics or intraquarter metrics.”