Apple has invited media members to a Tuesday event that’s expected to include the launch of two new models of the iPhone, the company’s iconic smartphone.
The media invitation Tuesday included several differently colored bubbles behind an Apple logo and a single tagline: “This should brighten everyone’s day.”
Apple is expected to announce a lower-priced iPhone model at the event, rumored to be called the iPhone 5C, that will be housed in a plastic case offered in a variety of colors. The production of such a device was confirmed by a human-rights group that secretly infiltrated a Chinese factory working on the assembly and reported on labor-rights violations in July.
Many analysts say Apple must offer a cheaper version of its iconic iPhone to stake out a position in the midrange of the smartphone market, as sales of its higher-priced flagship model continue to slow and rivals introduce their own lower-priced gadgets. In the past, Apple has chased that value-seeking consumer by selling its older-model phones for $100 or $200 less than the latest and more expensive model, but it seems to be switching gears: Last week, the tech giant confirmed a new trade-in program that will allow users to surrender older models of the iPhone for discounts on newer models at the company’s retail stores.
Apple also is expected to introduce a new higher-end model, which many predict will be dubbed the iPhone 5S and will upgrade several components from its predecessor.
Apple last introduced a new iPhone on Sept. 12, 2012.San Jose Mercury News