Archery has been a focus of movies for generations. After all, there have been more than a dozen films involving Robin Hood. Errol Flynn portrayed the famed archer in the 1938 version of “The Adventures of Robin Hood.” Others playing the role include Kevin Costner, Russell Crowe and Sean Connery.
While Jennifer Lawrence may not have the devil-may-care panache of Flynn, her portrayal of Katniss Everdeen in “The Hunger Games” has provided a welcome boost to today’s archery industry.
As her district’s female representative, the heroic character Everdeen relies on her archery skills to survive. The latest installment in the film series, “The Hunger Games: Catching Fire,” opens in theaters Friday.
Doug Hyder, owner of Great Northwest Archery in Puyallup, said he expects the latest film to have an impact equal to the first episode that hit the big screen in 2012.
“It did create a big push of people. It brought more people into archery,” Hyder said of the first film. “It was both people taking lessons and people coming to look at equipment.”
The film helped introduce more families, preteens and teenagers to the sport, he said.
“It did create a big buzz and brought a lot of youth into archery, and I think it will with the second one coming out,” he added.
Linda Parker is the executive vice president of the Washington State Archery Association and is a member of the Grays Harbor Bowmen in Aberdeen. She said the Hunger Games movies have boosted the industry much like the movie “A River Runs Through It” did for fly fishing.
She said bow manufactures have released bows modeled after those Lawrence uses in the films.
“We’ve had a huge surge from kids interested in lessons. A lot of that comes from the Hunger Games movie,” Parker said.
SCHOOL ARCHERY PROGRAM
Also helping attract the interest of students has been the National Archery in the Schools Program. Aimed at students in grades 4-12, the program is available in more than 100 schools across Washington.
“It is getting archery taught formally in the schools,” Parker said.
The program started in 2002, and debuted in Washington in 2005. It is now active in 47 states and countries such as Australia, New Zealand, South Africa and Namibia.
Parker talked about the 550 archers who competed at the state championship in March in Ellensburg. More than half of the participants were elementary students.
“That ties back to the movie and the interest in archery among teens and preteens,” she said.
Jay McAninch, president of the New Ulm, Minn.-based Archery Trade Association, said there is little doubt archery has benefitted from recent media exposure.
“Archery has seen an increase but not specifically tied only to the Hunger Games movie. There were five movies, a couple of TV shows, the London Olympics and lots of major companies using archery in advertising that raised interest in archery in 2012 and so far in 2013,” McAninch said.
“Nearly all our retail outlets, large and small, have seen youth equipment growing by double digits all across the country,” he added. “Generally we have seen retail sales and participation in archery increase from 20-30 percent across the country.”
In addition to more people trying the sport, McAninch said he has noticed a change in the demographics.
“We’re seeing that archery is becoming more family oriented and more diverse in terms of age, gender, ethnicity and race. In addition, the interest is coming from many people who haven’t tried or even thought about archery so what we’re seeing is archery becoming more mainstream,” he said.
READY FOR MORE
The trade association chief said the group has plans for a national campaign tied to the release of the Hunger Games movie and the next installment of “The Hobbit,” which opens Dec. 13.
“We’ve developed and launched a national campaign to cultivate those who are intrigued, interested or otherwise stimulated by movies, TV shows and advertising,” he said. “The campaign is called ‘Release Your Wild’ and was launched on Facebook (on Nov. 5) and is on Instagram, Twitter.”
The campaign will run through the 2016 Olympics in Rio de Janeiro and will include major “pushes” around movies, archery tournaments and other events to build interest and drive people to retail stores and shooting facilities.
While attracting younger people to the sport is important, it is equally vital to keep them involved. Parker, who is involved in archery at multiple levels, understands the appeal of the sport to children.
“Part of the appeal is that it is an individual sport. People of any size or shape can participate to any degree they want. Success doesn’t necessarily go to the fastest or the slimmest. There’s no bench warmers in archery, everyone participates,” she said.
The benefits go beyond any archery range, she added.
“The focus and concentration that they have to practice to be successful in archery translates over into their academic classes,” she said.
So, when Katniss Everdeen takes on her newest challenges on the big screen, the archery industry expects to see another wave of people interested in the sport.
“With the movies, we do see a little excitement about archery and kids taking up the sport,” Hyder said.
Jeffrey P. Mayor: 253-597-8640
GIVE IT A TRY
Here are some places in the South Sound to learn about archery or give it a try.
Cedar River Bowmen: The club has multiple ranges on its 42-acre property just south of Black Diamond (about 1 mile off state Route 169 on Enumclaw-Franklin Rd.). There are four permanent year-round walk-through courses with at least 14 targets on each course. Two of these are animal courses and two are field courses. It also has flat (20-100 yards) and broadhead (20-50 yards) ranges. The clubhouse also has a 14-yard indoor range. The club is open only to members. It will hold a youth program starting in January.
Capitol City Bowmen: The club has a practice range with 14 target butts out to 80 yards, with sand pits to shoot broadheads. It also has a 28-target field course, as well as 10-14 3-D animals on individual trails to practice hunting skills with broadheads or field points. The range is open only to members, but the public can take part in any of the six events the club holds each year. The club hosts a Friday night league in the spring and summer that people can attend on an “a la carte” basis to get tips and build skills.
The club’s ranges are at the Capital City Rifle & Pistol Club, 14318 Littlerock Road SW, Littlerock
Gig Harbor Sportsman’s Club: The club opened its archery range three years ago. The flat range has targets from 10-60 yards. The range is open to the pubic. Fees to shoot are $2 for members and $5 for nonmembers.
Open: Noon-5 p.m. Wednesdays and 10 a.m.-5 p.m. Saturdays at 9721 Burnham Drive NW, Gig Harbor.
Great Northwest Archery: Has a full pro shop, featuring gear from Hoyt Archery, PSE Archery, Easton, Carbon Express and other manufacturers. Experienced instructors offer lessons at an indoor range for $25 per half hour. All equipment is provided if needed. You can try out different bows during the first two lessons to find your preference.
Open: Tuesdays-Saturdays from 10 a.m.-6 p.m. at 11209 Shaw Road E., Puyallup.
Rock Creek Archery: This pro shop offers lessons, some beginning soon for children ages 11 and older, at its indoor range. The shop also has a youth archery team.
Open: 11 a.m.-8 p.m. Tuesdays-Saturdays at 930 Battersby Ave., Suite 105, Enumclaw
Skookum Archers Club and Range: The group is one of the largest and oldest archery clubs in the state. The public is welcome to use the 39-acre range from dawn-dusk. The flat range has targets from 20-100 yards. There are 56 targets on the forested walk-through course. There also is a broadhead range. The fee to shoot the flat range and walk-through courses is $5 per person. Children 11 and younger shoot for free when accompanied by an adult. The club offers drop-in lessons from 6-8 p.m. each Thursday, costing $5 each, at 11209 Shaw Road E., Puyallup. All the equipment is provided.
ARCHERY PARTICIPATION IN 2012
Of 235 million total Americans age 18 and older:
• 18.9 million (8 percent) shot archery or bowhunted
• 10.4 million (4.4 percent) participated in target archery only
• 6.5 million (2.8 percent) participated in archery and bowhunting
• 1.9 million (0.8 percent) participated exclusively in bowhunting