McDonald’s plans to widen ‘build your own burger’ test

February 28, 2014 

McDonald’s plans to expand a test this year that lets people order customized burgers.

The world’s biggest hamburger chain began testing the waters of personalized orders last year with a “build-your-own burger” concept at a location in California. In addition to its traditional menu, the restaurant in Laguna Niguel offers tablets on which people can tap out the bun, patty, cheese and toppings they want on their burgers.

Kevin Newell, U.S. brand and strategy officer for McDonald’s, said in an interview that the number of restaurants will be “more than five, less than a hundred,” and the additional locations will also be in Southern California.

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