Green Mountain Coffee Roasters Inc. is no more. Enter Keurig Green Mountain Inc.
The Vermont-based coffee and beverage company Monday renamed itself as Keurig Green Mountain Inc. to better reflect a company that has expanded beyond coffee roasting to high-technology brewing systems.
The company, which has a roasting plant in Sumner, said the new name spotlights its two main products, its Green Mountain coffee and its Keurig brewing system.
"Our name better reflects who we are as a company and captures our aspirations for the future," said Brian Kelley, Keurig Green Mountain's president and chief executive.
The company said it will retain its existing names for its coffee and its coffee brewers.