March 16, 2014 

B y the numbers That is the percent increase in sales of snow-sport accessory sales in January, compared with a year ago. A report from SnowSports Industries America says the increase was driven by the frigid weather that hit much of the eastern half of the nation. “When the temperatures dip well below normal, consumers who will never see a slope or a trail may head to snow sports retailer for gloves, hats and tops that will help them weather abnormally frigid temperatures,” Kelly Davis, SIA director of research, said in a news release.

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