Picking seats, entertainment systems, galleys and other interior furnishings for Boeing's 737 aircraft formerly meant extensive traveling for airline aircraft buyers.
Boeing is opening a showroom near its Renton 737 assembly plant where airline buyers can view the available interior furnishings for their new aircraft in mock interiors of the best-selling twin jet.
The new 737 Configuration Studio will bring together all of the interior configuration choices in a single site.
Airlines typically buy interior furnishings from outside suppliers for installation by Boeing on the final assembly line.
Half-a-dozen firms, some in Europe, others in the U.S. and in Asia make seats that will fit in a 737. Multiple firms make entertainment systems and galleys.
In recent years, Boeing has limited customers to a few standard choices for interior fittings to simplify the assembly process and to cut costs.
The 737 Configuration Studio follows the pattern Boeing established with its 787 Dreamliner, which has a similar gallery for its interior choices.
By creating mock interiors inside the 20,000-square-foot studio, Boeing can showcase different seats and fabrics under the color-shifting LED lights now available in the 737.