NEW YORK — McDonald’s said Wednesday its famous spokesclown will take an active role on social media for the first time, using the hashtag #ronaldmcdonald.
Without providing details, the company says Ronald McDonald will “take an active role” on its social media channels. It says the clown will also begin appearing in TV ads later this year wearing new clothes, including yellow cargo pants and a red-and-white striped ruby shirt.
“His iconic big red shoes will remain the same,” McDonald’s said in a statement. The company said Ronald won’t have his own Twitter handle.
Ronald McDonald made his debut in 1963.