Downtown Tacoma soon will be home to a retailer with a former Seahawk connection

Tacoma News TribuneApril 29, 2014 

Seattle Seahawks running back Shaun Alexander speaks during a news conference in 2006, before the Seahawks played Pittsburgh Steelers in the Super Bowl XL.

ELAINE THOMPSON — The Associated Press

Do The Extraordinary, a maker of athletic apparel, will open its first retail store in June in downtown Tacoma.

Justin Kercher is the founder and creative force behind DTE, which has been selling online for several years, said Heather Joy, coordinator of Tacoma's Spaceworks program, which arranges leases for artists and other creative enterprises.

The retailer's opening was first reported by

DTE, whose Facebook page says its goods are handmade in Tacoma, will open at 1936 Pacific Ave. in the space formerly occupied by Cutters Point Coffee. The Spaceworks lease is with the University of Washington Tacoma. Joy said it follows the program's typical arrangement with property owners, who offer the space for six months in exchange for $1 a month plus utilities in order to allow artists to get their business off the ground.

Do The Extraordinary comes with some high-octane name recognition, in that former Seahawk running back and NFL MVP Shaun Alexander is variously cited as a company co-founder and inspiration for the clothing line.

"Justin is a perfect example of people who are trying to utilize a tiny amount of space in their home to create their projects and run their business," Joy said. "This is what Spaceworks is for."

I've left a voicemail for Kercher and will update this post if I hear back.


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