‘Fed Up’ finds tragedy, scandal in epidemic

McClatchy-Tribune News ServiceJune 27, 2014 

Joe, a 400-pound Latino boy from Houston, weeps in fear and frustration. Maggie, a 212-pound 12-year-old from Oklahoma, joins him. Wesley, an overweight 13-year-old in Houston, is desperate.

But Brandon, 15, a 215-pound South Carolina boy headed toward diabetes, morbid obesity and being a member of “the first American generation to not live as long as their parents,” is documenting his life on video, reading up on his diet and the causes of his problem, determined to “not be just another fat kid.”

Those are the faces of “Fed Up,” the Katie Couric-backed documentary about America’s spreading childhood obesity epidemic. It’s a frank, dismaying and yet surprisingly upbeat look at a problem the country’s been wrestling with for decades.

The problem is that we’ve been looking at the causes all wrong, say narrator Couric and the many experts she and director Stephanie Soechtig interviewed. That business about exercise versus “sloth,” “lack of willpower,” “sedentary lifestyles” and “poor choices” either is misleading, or is avoiding the bigger issue.

“It’s your fault,” our way of stigmatizing the victims of this epidemic, “is not accurate,” they say.

The elephant-sized issues that we’re avoiding: the pervasiveness of processed foods, packed with sugar in its many forms, and the incessant marketing of those foods to children.

In 90 minutes, Couric & Co. trace the first time the problem was recognized – the 1977 McGovern Report from the U.S. Senate Select Committee on Nutrition and Human Needs – to the years of efforts to reign in advertising, force food processors to produce more accurate content labels, or to simply get them to cut back on sugar. Those efforts, Couric’s experts agree, have failed – thwarted again and again by Big Sugar, Big Corn, Big Pizza and multinational frozen food concerns.

Michael Bloomberg – demonized as New York mayor for promoting the “nanny state” by pushing restrictions on sugar soft drinks – diagrams the battlefield. Michael Pollan, the food expert made famous by “Food, Inc.,” laments the powers of lobbies that can buy congresspeople on both sides of the aisle. Bill Clinton, a surgeon general and a USDA head, as well as academics and professionals from nonprofits tackling this issue, lament the business influence that has co-opted even first lady Michelle Obama’s innocuous “Let’s Move” efforts to address this head-on.

And kids struggle to understand why this is happening to them and what they can do about it.

Obama is among those who declined to be interviewed for the film, putting her in the company of Big Cheese, Big Sucrose and their lobbyists as those who avoid talking about the politics of this national disaster. The real villains, captured in footage of congressional testimony and corporate propaganda, are the profit-obsessed titans of food business and their lobbyist lackeys. They provide many of the ironic laughs of “Fed Up,” saying Ronald McDonald isn’t “marketing to kids.” Fox News isn’t the only media enterprise to push the phrase “nanny state” out there, but, as the film makes plain, protect-big-business-from-criticism conservatives made it a rallying cry, perhaps with less-than-pure motives.

The ripple effects of unfettered processed-food capitalism are felt as we see the impact of the slashing of school lunch programs, which led to schools selling their stoves, mixers and the like and laying off real cooks. Next thing you know, processed food and fast-food conglomerates are in the schools, offering cheap, unhealthy alternatives in place of cooked-on-site, healthier meals. Coca-Cola and Pepsi vie for exclusive deals with cash-starved school systems.

The film is less pointed in focusing on the obese parents whose lifestyles help create obese kids. And it’s a little annoying that all the plump children shown are from the South: South Carolina, Oklahoma, Texas. Are there no fat Minnesota teens, no obese New Yorkers?

What makes “Fed Up” a tolerable harangue are both the humor injected into it, and the hope it draws from the battle against Big Tobacco. In a simpler time, that seemed like a fight no one could win. Then tobacco companies were demonized, their CEOs depicted as heartless villains, their advertising restricted and teen smoking plummeted. Maybe it’s time, the “Fed Up” experts say, to demonize Coca-Cola, Big Sugar, KFC, Kraft and the whole alphabet soup of food conglomerates that created this deadly epidemic. This movie, not a watered-down, advertiser-supported TV news feature, could be a second step.

The first one, Pollan reminds us, as he did in “Food, Inc.,” is to eat “real food.”

FED UP

* * * *

Cast: Narrated by Katie Couric

Director: Stephanie Soechtig

Running time: 1:32

Rated: PG; thematic elements including smoking images, and brief mild language

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