For Sky Movement CEO Richard Penton, “dope” refers to all that is cool and awesome. And if you’re headed to the Dope Music Festival on Saturday at the Tacoma Dome, he’d like you stay focused on that definition.
Along with R&B star Chris Brown, the festival main stage will feature Schoolboy Q, Kurupt, Tyga, Clemm Rishad, Will Jordan and Devin the Dude.
“This is a platform to bring out everything dope-related. ‘Dope’ is just a slang term for everything that is really hot in our culture and in this region. It’s not just about cannabis. It’s about dope art, dope fashion and dope music,” Penton said.
Tacoma-based Sky Movement is a music, media and marketing company that represents several music artists, including Rishad and Jordan.
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During the first two hours of the event, both fashion and lifestyle will be presented along with music artists J Shep, Bonaphied, Kinfolk, Mikey Vegaz and Drae Steves. Local comedian Nate Jackson is the host.
But, yes, like a cloud of smoke hovering over the Dome, there is that second “dope” definition.
When it comes to the marijuana aspect of the event, Penton stressed that the festival is educational, not participatory. Don’t expect Hempfest; there will be no promotion of smoking at the event and no marijuana sales.
Information will be presented on marijuana laws and using the now-legal substance in a nonharmful manner.
“What we’re saying is: if you’re going to do this, do it responsibly,” Penton said.
About 20 vendors and exhibitors will cover fashion, art and lifestyle products.
The festival is sponsored by New Leaf Enterprises, the parent company of Seattle marijuana seller Dàmà Cannabis.