If you've got a Dodge Charger on blocks in your front yard and the charge account at your mama's bailbondsman is overdrawn, you may like jerky.
While it helps (especially when you dip into the snuff-style stuff at the convience store), you don't have to be a redneck to enjoy jerky. I savored this nugget from Dan Mitchell at the New York Times:
Monogram Food Solutions offers an explanation for its new line of Jeff Foxworthy Jerky Products (as if an explanation were needed).
"Jerky now appeals to a wider demographic, including women, children and health-conscious consumers," it says on monogramfoods.com.
And, "just 39 percent of households buy meat snacks." ("Just?")
Finally, "Jeff Foxworthy is the ideal celebrity brand to market Monogram's jerky products because he has universal appeal and his image is closely associated with the consumer's expectations of the product."
Monogram also markets NASCAR officially licensed meat products (hot dogs, bacon, bologna, smoked sausages and sandwich meat, slogan: "Taste the Excitement"), as well as coffee with Emeril Lagasse's mug on the packaging. Wonder if the decaf goes "Bam" too.