If a poultry purchase urges you to "Crack the Case on CBS" or promotes a "Hard-Boiled Drama," it's only because the television network has caught avian marketing fever.
Joining with an Indiana company that uses lasers to imprint eggshells, CBS is planning an "egg-vertising" (those are CBS copywriters' words, I swear) campaign on 35 million supermarket eggs this fall.
"It's a great way to reach people in an unexpected form," a CBS marketing exec told the New York Times.
Prime-time programming isn't the only marketing possibility. EggFusion's founder envisions being able to offer localized advertising, even aiming at specific ZIP codes, to promote events like local food festivals and concerts.