A bottle of Blue States Winery's pinot noir turned up in the Swag Heap last week. Look for commentary on other products that marketers send my way, in the Swag Heap.
I get the winery's blue states reference. It's from Oregon. Its Web site touts a "balance of natural farming and fair labor practices" and notes that a portion of each purchase is contributed to progressive causes.
But the winery sends mixed messages -- and not just in the form of the pinot's cloying astringency.
First, there's the label, which features a blue circle branded with a capital W adorned with a cowboy hat.
Beg pardon -- but ain't the W, not to mention the cowboy hat, a Red State thing?
Then there's the catchprase that catches in my brain:
"Drink conservatively. Choose your wine liberally."
That first part conjures up sobering GOP scandal. The second part brings to mind this photo:
I'll drink to the latter. You know whence my politics pour.