The Lincoln neighborhood restaurant with the distinctive orange sign is transforming its 20th-century burger menu into a trendy 21st-century operation on wheels.
Jubilee Burgers is opening a food truck.
Owner Mitchell Shook expects to debut his Jubilee Burgers food truck at 11 a.m. Thursday in downtown Tacoma near the main library on Tacoma Avenue South.
He described a simple menu of a cheeseburger, hamburger, crinkle-cut fries and canned sodas. He’ll keep prices close to those at the restaurant, which are $2.75-$3.25 for hamburgers and cheeseburgers and $2 for an order of fries.
Weather and foot traffic will determine where he serves next, but he intends to rotate the truck through all five of the city’s curbside food truck sites located in public spaces.
“Facebook is how we’ll communicate to our followers where we’ll be serving,” said Shook, who purchased Jubilee Burgers in May from Jason Maggard, who had operated the burger restaurant and a coffee house at that location since 2014. Before that, the longtime Lincoln neighborhood restaurant sat closed for two years.
The menu at Jubilee still lists a Smitty burger, the regionally famous oblong burger served on a French roll. Recently, Shook began working with a bakery to replicate the taste and texture of the old Smitty roll. The food truck won’t serve the Smitty burger, but the burger remains a standard on the menu at the Lincoln restaurant.
Shook plans to eventually bring the food truck to other cities, as well as festivals and regional events.
Restaurant: 858 S. 38th St., Tacoma; 253-548-8600.
Truck: Serving in and around downtown Tacoma. Check facebook.com/jubileeburger for the schedule.