Frankly speaking, it’s not been a stellar year for business books, or at least of the sort that would be worthy of our annual list for summer reading.
As you’ll see, at least one of the nominees is recommended with less than fulsome praise and another might appear to be a bit of a reach for this category (even though it’s likely to be the best book you’ll read in this or any other genre).
Still, we can find enough titles that will not just occupy your time but provide insights into business issues and trends that will be of value to business owners, employees, consumers and anyone else who’d like a little why and how to go with the what, when and where of daily events.
But then what? Why didn’t the Wrights end up controlling the industry they developed? As this book makes clear, they were done in by a failure to continue innovating and huge amounts of time, effort and money spent on litigation. “Birdmen” explains how aviation, an industry of considerable importance in these parts, got its commercial start, and how the pioneers of a technology can be swiftly left behind, a theme that is central to another book on this list.
Or heck, just read it because it’s engaging, compelling, touching and suspenseful even if you know the outcome, and worthy of all the hype and praise cast upon it. Yes, it’s that good.