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A 30-second ad during Super Bowl 51 on Fox costs approximately $5 million. And some memorable brands are opting out of the big game. Relive some of the greatest commercials and learn who will be missing from one of the biggest TV nights in America. Cristina Rayas McClatchy
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Bill Virgin: Do TV ads matter as much in a YouTube world?

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More Videos

Deputies on scene of fatal shooting near Eatonville 0:12

Deputies on scene of fatal shooting near Eatonville

Dramatic video captures events leading to fatal shooting of car prowler by Seattle police 2:41

Dramatic video captures events leading to fatal shooting of car prowler by Seattle police

Assault, attempted rape at Kent bikini barista stand 0:38

Assault, attempted rape at Kent bikini barista stand

Disabled man dies after fleeing mobile home fire 1:18

Disabled man dies after fleeing mobile home fire

Tacoma high schoolers protest for gun control 1:01

Tacoma high schoolers protest for gun control

School shooters: Know the warning signs 2:30

School shooters: Know the warning signs

North Carolina toy store enlists BB-8 for some Olympic curling fun 0:37

North Carolina toy store enlists BB-8 for some Olympic curling fun

The Last Movie Star 1:54

The Last Movie Star

Sickle cell anemia sufferer has beaten odds for 47 years 1:43

Sickle cell anemia sufferer has beaten odds for 47 years

Shirtless woman steals packages from porch 0:46

Shirtless woman steals packages from porch