U.S. Rep. Denny Heck launched the first television ads of his campaign for a second term in the U.S. House on Wednesday. His campaign said it is airing a short piece throughout the 10th Congressional District that touts the passage of a bill to rein in waiting times for veterans at military hospitals. The 30-second spot called “Anchored Right Here at Home” also talks about Heck successfully sponsoring and passing a bill that ultimately may help keep reverse mortgages as an option for seniors wanting to stay in their homes.
Heck, an Olympia Democrat, is challenged by Republican Joyce McDonald of Puyallup who serves on the Pierce County Council and is a former state legislator. The incumbent has a huge financial edge in the race, and his campaign manager Phil Gardner said the ad buy was “substantial.”
Gardner declined to give details on costs or stations, but said ads would air throughout the district that runs from Olympia to Shelton, Puyallup and University Place.
Federal Election Commission records show Heck had raised more than $1.38 million by mid-year, retaining nearly $868,000 cash on hand, while McDonald, who entered the race late in March, had raised just $36,225. That pretty much keeps her from fighting back over the airways.
“Two years ago I told you the games they play in Congress were leaving the rest of us stuck in the middle,” Heck says in the ad. “Well, in the two years since you sent me to Congress you and I have been giving them heck like passing VA reform that cracks down on outrageous wait times for veterans who need care or the bill I passed to help thousands of seniors stay in their own homes. I’m Denny Heck and I approve this message because the best way to give Congress heck is to stay anchored right here at home.’’
The ad shows people grabbing two ends of a rope in a tug of war, a theme he used in his first 2012 ad. In that earlier ad, he accused “tea party” Republicans of blocking action on jobs and failing to make the tax system fairer for people in the middle.
But this time Heck pulls on the rope and – guess what – his end wins.