I recently shopped at the Renton IKEA for the first time in many years. I was overwhelmed by the sheer number of parking spots and customers. I took my place among the throngs, walking through the store in an IKEA-designed clockwise pattern.
I was impressed with IKEA’s brilliant business plan and execution – they deliver a shopping experience that is compelling to many. However, not one store employee noticed me or looked my way.
I couldn’t help but think back when I was a child accompanying my parents to the local furniture store. We were served by a furniture expert (earning a good, livable wage, I presume) who took the time to listen to our needs.
We all clamor for multitudes of choices and low prices, but has something been lost with this tradeoff?
Mark D. Baldridge