Where mountainous Nebraska moves – and by all accounts, the school will announce today or Friday it is joining the Big Ten – the sands will follow.
Here are some of the reports' tidbits on what will happen to the Pacific-10 Conference by 2012:
Analysis: This is why the Pac-10 hired a forward-thinker such as Larry Scott to become its new commissioner: He knows business. He knows marketing. He knows how to create revenue for a league badly lagging behind the other BCS conferences, especially in exposure dollars. The report says under the new alignment, with its own TV network, each school would be guaranteed roughly $20 million a year in broadcast revenue.