Where mountainous Nebraska moves – and by all accounts, the school will announce today or Friday it is joining the Big Ten – the sands will follow.
Here are some of the reports' tidbits on what will happen to the Pacific-10 Conference by 2012:
• Colorado, Oklahoma, Oklahoma State, Texas, Texas A&M and Texas Tech would be the former Big 12 programs joining the Pac-10 (or what would grow into the Pac-16).
• The league would split up into two divisions – Arizona, Arizona State, Colorado, Oklahoma, Oklahoma State, Texas, Texas A&M and Texas Tech being one half, and the rest of what is the Pac-10, or former Pac-8, being the other half.
• Seven of the top 16 television markets would be in this newly-aligned conference, with Los Angeles at No. 2 and Dallas at No. 5.
Analysis: This is why the Pac-10 hired a forward-thinker such as Larry Scott to become its new commissioner: He knows business. He knows marketing. He knows how to create revenue for a league badly lagging behind the other BCS conferences, especially in exposure dollars. The report says under the new alignment, with its own TV network, each school would be guaranteed roughly $20 million a year in broadcast revenue.