From the press release ..
SEATTLE - Washington men's basketball coach, Lorenzo Romar, is proud to support the Lorenzo Romar Foundation by participating in Infiniti's ongoing partnership with the National Association of Basketball Coaches, the NCAA and ESPN in the "Infiniti Coaches' Charity Challenge." The program includes a $100,000 donation to the winning coach's designated charity.
Expanding from 14 participating NABC coaches last season to 48 of the nation's top NCAA Division I Men's Basketball coaches this year, the total Infiniti contribution will be more than $300,000.
Fan participation will determine the ultimate winner over an eight-week period beginning January 18th by registering and voting on a custom microsite on www.ESPN.com/Infiniti. For the first six weeks, four brackets of 12 coaches will be paired against each other, with the winners from each group moving onto the next round in week seven and the final round in week eight. Fans can vote for up to four coaches per day. The winning coach will be announced March 9, 2012.
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"The Infiniti Coaches' Charity Challenge is a way to add a greater level of support to our ongoing partnerships with the NABC and NCAA and their fine efforts in raising funds and support for their designated charities," said Infiniti Americas Vice President Ben Poore. "Specifically, it allows us to bring awareness to the outstanding community efforts of Lorenzo Romar, and hopefully inspire fans to learn and give more to the Lorenzo Romar Foundation on their own."
"The overwhelming popularity of men's college basketball provides an outstanding platform for coaches across America," said NABC President Ernie Kent. "While most fans follow every aspect of their teams' on-court performances, the Infiniti Coaches' Charity Challenge enables people to see the numerous charitable and community endeavors championed by coaches off the court."
The Infiniti Coaches' Charity Challenge will be promoted each week through a wide range of media, including the Doug Gottlieb Radio Show on ESPN, the ESPN Game of the Week, Facebook and other social media.
"We've expanded our support of NCAA Men's Division I College Basketball and the NABC once again because there's nothing more inspiring than watching these athletes go head-to-head on the hardwood week-after-week, with the highest level of dedication and sportsmanship," added Poore. "We're proud to be associated with these fine young men and their coaches."
About The Lorenzo Romar FoundationThe Lorenzo Romar Foundation is a 501(c)(3), nonprofit organization dedicated to the support and advocacy of family related issues.
Founded in 2006 by University of Washington Head Basketball Coach Lorenzo Romar and his wife Leona, the Foundation will focus on the prevention of domestic violence and educational assistance for disadvantaged youth as well as other charitable causes.