When it comes to “driving merchandise sales through creative marketing,” no club was more skilled this season than the Mariners, who were cited Wednesday by Major League Baseball Properties as the “Club Retailer of the Year.”
The award, which dates to 2005, is based on a combination of sales, vendor/customer feedback and creative marketing and merchandising efforts.
“The Seattle Mariners have long been one of Major League Baseball’s top Clubs in the merchandising and retail sector thanks to a dedicated office staff and a very passionate fan base, and this year was no exception,” said Howard Smith, the senior vice president of licensing for Major League Baseball.
“As our industry has evolved, the Mariners have done an exceptional job staying current with the new landscape.”
The Mariners won the inaugural award in 2005 and are the only franchise to win it more than once. The Los Angeles Dodgers were the 2013 recipients.
“It is a tribute to the Mariners Merchandise staff who stay on top of current trends and are able to provide our fans with a product mix that appeals to a wide customer base,” said Jim LaShell, the Mariners’ senior director of retail operations.
“In addition to our merchandise and retail staff, credit goes to our marketing department for using our in-game assets and social media to promote our products.”