Pete Carroll’s mystified sideline reactions. Mike Holmgren’s red-faced but clean-cut exclamations. Richard Sherman’s sometime funny, sometimes angry critiques of opposing receivers.
For 50 years, NFL Films has given fans a candid look at the game by placing microphones on players and coaches. The company is celebrating the anniversary of this popular technique for documenting the game with a contest that includes releasing short videos for each team via Twitter as part of a contest. This week was the Seahawks’ turn.
The 2 minute, 33 second video opens with Carroll exclaiming “what?” in a voice a few octaves higher than normal. It goes on to include appearances from Sherman, Russell Wilson, Marshawn Lynch and others.
As has become a hallmark of NFL Films “Mic’d Up” segments, the video includes moments both funny (Carroll chastising an assistant for his wandering eye) and intense (Sherman screaming at opposing receiver Pierre Garçon).
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NFL Films is asking fans to vote on their favorite “Mic’d Up” player or coach from each team. Later this season, those players will be placed in a bracket where fans will vote to determine the “People’s Champion.”
On Wednesday afternoon, Sherman was dominating the voting to become the Seahawks’ representative with nearly half of the votes.
The short doesn’t dive very deep into Seahawks history, veering from the Carroll era only to highlight Holmgren’s well of polite expletives: “Dog gone it,” “Jiminy Christmas,” “baloney.”
What about the ‘70s, 80’s and most of the ‘90s? NFL Films production assistant Michelle Navarrete explains: “Each piece in the ‘Best Mic’d Up’ series is researched and curated by the NFL Films Social Media Team. We wanted to identify what we felt were each team’s four most entertaining mic’d-up subjects. Given some of our iconic mic’d-up figures are the likes of Vince Lombardi and Hank Stram, segments’ like the Packers’ and Chiefs’ reflect a bit more history. For other teams, the best content is of a more recent vintage.”
NFL Films places a microphone and transceiver on an average of four players or coaches each week, Navarrete said. In 1967, the company did four shoots in this fashion and two of them were Packers’ coach Vince Lombardi.
So, who’ll be mic’d up Thursday night when the Seahawks play Arizona?
“That’s top secret info,” Navarrete said.